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Tools of the Trade: Running Facebook Ads for Your Amazon Business? You Need This Tool. - EcomDOCs

If you’re running (or thinking of running) Facebook ads for your Amazon business, you’ll want to read further.

Facebook is a source of nearly infinite targeted traffic that you can use to launch products, amplify your brand, or grow your email list. But Amazon and Facebook don’t always play nice together. It can be difficult to narrow your audience based on previous buyers and if you’re running Facebook ads to Amazon, it can be REALLY hard to track conversion.

A Well Known Software with Little Known Tools

We’ve had Manage By Stats hooked up to our Amazon account since the beginning. Initially I was using it for daily sales tracking, but we eventually moved to Hello Profit. So why did I keep Manage By Stats around? I kept MBS because they’re always developing little tools and hacks that make things easier (and I like some of their sales graphs).

*** The above link to Manage By Stats is an affiliate link that helps pay for the upkeep of this site. If you’re thinking about using MBS and you like ecomDOCs, I’d appreciate it if you signed up through that link! 

What Does MBS Help Us Do?

There are tons of tools in the software, but my two favorite tools are in the form of a CSV report. Boring, I know…

But let’s take a look at the “Facebook Customer List” and “FB Offline Events File” reports. These two reports allow us to create Custom Facebook Audiences from our Amazon order data, create Lookalike audiences, and track sales made on Amazon that happened because of our Facebook ads.









Facebook Customer List

In 2016 we were creating Facebook Custom Audiences using phone numbers pulled from Amazon customer order data. But in the fall of 2016, Amazon deleted customer phone numbers from the reports we’re given. BUMMER! But it wasn’t long before people figured out how to get around that. Using Name, Address, and Zip Code, we can still get about 80% of our Amazon customers into a custom Facebook audience.

You can do all that manually of course, but it’s kinda a pain in the butt. Luckily the MBS “Facebook Customer List” report, makes things a lot faster. All you have to do is set the date range, choose the products you want to include in the report, download the report, then upload it into the Facebook Custom Audience section on your Facebook Ads account.

You can then use that custom audience to create a lookalike audience of millions of potential customers. Cool!


FB Offline Events File

This one is a little trickier. Anyone who is using Facebook ads to make sales on Amazon knows that it’s almost impossible to track conversion rates accurately. Well things just got a little easier, because this past year Facebook added offline event tracking into their ads platform. Using the same concept as creating a Custom Facebook Audience from your Amazon order data, you can match Amazon purchases to people who clicked your Facebook ad. Awesome!

This one is a little more complicated, but there’s really only 2 steps.

1. Create an offline event in your Facebook Ads account named “Amazon Sales” and set it to be applied to all future campaigns.

2. Generate a FB Offline Events File in MBS and upload that into the offline event you created.

Going forward, any Facebook ads you create will be using this offline event to track conversions. All you have to do is keep refreshing the conversion data with with Updated Offline Events Files from MBS.


Put A Comment on the Post if You Want A DOC on This…

These are just the basics, but if you want a complete step-by-step DOC on these two processes, just post a comment below. If there’s enough interest, I’ll make one.

And remember, you can sign up for Manage By Stats <—-HERE.

*** The above link to Manage By Stats is an affiliate link that helps pay for the upkeep of this site. If you’re thinking about using MBS and you like ecomDOCs, I’d appreciate it if you signed up through that link! 

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